{"id":64709,"date":"2025-05-19T14:33:38","date_gmt":"2025-05-19T18:33:38","guid":{"rendered":"https:\/\/videonewsservice.net\/?p=64709"},"modified":"2025-05-19T14:33:38","modified_gmt":"2025-05-19T18:33:38","slug":"wyoming-county-unveils-new-tourism-brand-during-celebratory-event","status":"publish","type":"post","link":"https:\/\/videonewsservice.net\/index.php\/2025\/05\/19\/wyoming-county-unveils-new-tourism-brand-during-celebratory-event\/","title":{"rendered":"Wyoming County unveils new Tourism Brand during celebratory event"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Explore Letchworth and Beyond! positions the region as Western New York\u2019s Vacation Destination<\/p>\n\n\n\n

Press release
<\/p>\n\n\n\n

Warsaw, NY \u2013 Wyoming County proudly introduced its new tourism identity, Explore Letchworth and
Beyond! during an exclusive event held at the Humphrey Nature Center in Letchworth State Park on Fri.,
May 16, 2025. The gathering brought together community leaders, tourism professionals and local
stakeholders to celebrate the region’s vibrant future under this exciting and foundational new brand.
The brand rollout is the initial phase of the county\u2019s campaign to increase tourism to the region,
leveraging the recognition and draw of Letchworth State Park. A new logo bearing the brand name has
also been unveiled, and iterations including the names of Wyoming County\u2019s towns and villages have
also been designed, supporting campaign messaging that encourages visitation to attractions,
businesses and organizations in those communities.
<\/p>\n\n\n\n

“We are proud to officially launch our new tourism brand and share this exciting initiative with the
community. This marks the culmination of three years of thoughtful work, creativity, and collaboration
by a dedicated team, stakeholders, and industry professionals,\u201d said Scott Gardner, President and CEO,
Wyoming County Chamber and Tourism. \u201cThe new brand goes beyond eye-catching logos \u2014 it captures
the breathtaking beauty of Letchworth and highlights the many remarkable experiences our region has
to offer. It reflects our pride in this place we call home and provides a strong foundation to guide our
messaging, strengthen our identity, and share our story with the world.”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cThis brand is so much more than tourism \u2014 it\u2019s a celebration of everything that makes our region truly
special,\u201d said Eric Szucs, Director of Tourism and Marketing for Wyoming County. \u201cExplore Letchworth &
Beyond! isn\u2019t just a tagline \u2014 it\u2019s an invitation to experience our stunning landscapes, connect with our
vibrant communities and be part of the incredible culture we\u2019ve crafted. Whether you\u2019re a lifelong local
or a first-time visitor, we want everyone to feel the energy, pride, and possibility that this brand
represents. We look forward to introducing this new brand vision to our community and where it takes
us in the future!\u201d

The event began with the official unveiling of the new logo and branding, followed by a presentation
that detailed the vision, philosophy, and goals for the Explore Letchworth & Beyond! Brand identity.
In 2023, the Wyoming County Chamber and Tourism Promotion Agency received a grant award in the
amount of $250,000 through the United States Economic Development Administration and New York
Empire State Development. These funds support domestic and international tourism marketing efforts
to drive traffic to the surrounding areas of Wyoming County and Letchworth State Park, highlighting the
region\u2019s unique personality and attractions, agritourism culture and outdoor adventures.
Wyoming County will use this new identity to inspire more visitation, strengthen our small business
community and foster a deeper sense of pride among its residents. Explore Letchworth & Beyond! is a
unifying vision for the county, highlighting its place as a destination where unforgettable experiences
and meaningful stories can be discovered in every corner of the region.
For more information about these initiatives or to continue exploring Wyoming County\u2019s new brand
assets, visit ExploreLetchworth.com<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore Letchworth and Beyond! positions the region as Western New York\u2019s Vacation Destination Press release Warsaw, NY \u2013 Wyoming County proudly introduced its new tourism identity, Explore Letchworth andBeyond! during an exclusive event held at the Humphrey Nature Center in Letchworth State Park on Fri.,May 16, 2025. The gathering brought \u2026<\/p>\n

Continue reading<\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-64709","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8eTP4-gPH","jetpack-related-posts":[{"id":64750,"url":"https:\/\/videonewsservice.net\/index.php\/2025\/05\/21\/wyoming-county-chamber-tourism-office-excited-to-announce-that-letchworth-park-was-voted-1-state-park-in-the-usa-today-contest\/","url_meta":{"origin":64709,"position":0},"title":"WYOMING COUNTY\/ Chamber & Tourism Office excited to announce that Letchworth Park was voted #1 state park in the USA Today contest","author":"aka","date":"May 21, 2025","format":false,"excerpt":"Photo Credit: Letchworth State Park Press release The Wyoming County Chamber & Tourism office is excited to announce that Letchworth State Park was voted #1 in the 2025 USA Today Readers\u2019 Choice Award for Best State Park.\u00a0 The announcement was made May 21 following several weeks of voting by fans\u2026","rel":"","context":"In "Wyoming County"","block_context":{"text":"Wyoming County","link":"https:\/\/videonewsservice.net\/index.php\/category\/wyoming-county\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2025\/05\/Letchworth-State-Park_54_990x660.webp?fit=640%2C427&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2025\/05\/Letchworth-State-Park_54_990x660.webp?fit=640%2C427&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2025\/05\/Letchworth-State-Park_54_990x660.webp?fit=640%2C427&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":51519,"url":"https:\/\/videonewsservice.net\/index.php\/2024\/03\/14\/wyoming-county-chamber-and-tourism-announces-the-release-of-the-official-2024-wyoming-county-visitors-guide\/","url_meta":{"origin":64709,"position":1},"title":"WYOMING COUNTY\/Chamber and Tourism announces the release of the official 2024 Wyoming County Visitors Guide","author":"aka","date":"March 14, 2024","format":false,"excerpt":"Press release (Warsaw, NY) \u2013 The Wyoming County Chamber & Tourism office is pleased to announce the release of the official 2024 Wyoming County Visitor Guide. 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The\u2026","rel":"","context":"In "Wyoming County"","block_context":{"text":"Wyoming County","link":"https:\/\/videonewsservice.net\/index.php\/category\/wyoming-county\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2024\/03\/2024-WyCo-Travel-Guide-cover-page.jpg?fit=804%2C1043&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2024\/03\/2024-WyCo-Travel-Guide-cover-page.jpg?fit=804%2C1043&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2024\/03\/2024-WyCo-Travel-Guide-cover-page.jpg?fit=804%2C1043&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2024\/03\/2024-WyCo-Travel-Guide-cover-page.jpg?fit=804%2C1043&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":64470,"url":"https:\/\/videonewsservice.net\/index.php\/2025\/05\/07\/wyoming-county-vote-to-make-letchworth-state-park-1-in-the-usa-today-contest\/","url_meta":{"origin":64709,"position":2},"title":"WYOMING COUNTY\/Vote to make Letchworth State Park #1 in the USA Today contest","author":"aka","date":"May 7, 2025","format":false,"excerpt":"Press release The Wyoming County Chamber & Tourism office is encouraging everyone to again vote for Letchworth State Park in the 2025 USA Today Readers\u2019 Choice Award for Best State Park. 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