{"id":70107,"date":"2025-11-18T21:39:41","date_gmt":"2025-11-19T02:39:41","guid":{"rendered":"https:\/\/videonewsservice.net\/?p=70107"},"modified":"2025-11-18T21:42:32","modified_gmt":"2025-11-19T02:42:32","slug":"genesee-county-brand-genesee-releases-findings-and-begins-strategic-planning","status":"publish","type":"post","link":"https:\/\/videonewsservice.net\/index.php\/2025\/11\/18\/genesee-county-brand-genesee-releases-findings-and-begins-strategic-planning\/","title":{"rendered":"GENESEE COUNTY\/Brand Genesee releases findings and begins strategic planning"},"content":{"rendered":"\n
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Press release<\/p>\n\n\n\n

BATAVIA, NY \u2013 The Genesee County Chamber of Commerce has released several key documents from the ongoing Brand Genesee initiative, including the Destination Assessment Report, the summary of findings from the September Public Visioning Workshop, and visitor spending, lodging, and mobile data provided through Rove. These materials, along with a general project overview, are now available on the project website at BrandGenesee.com<\/a>.<\/p>\n\n\n\n

The documents reflect nine months of research and community engagement with residents, local leaders, and visitors. Together, they mark an important point in the effort to understand Genesee County\u2019s identity and guide the future direction of its tourism program.<\/p>\n\n\n\n

\u201cOver the past year, we\u2019ve worked closely with our consultants and Steering Committee to gather insights from across every corner of the county,\u201d said Kelly Rapone, Tourism Director for Genesee County at the Chamber. \u201cThe findings are helping inform the direction of the initiative, from how we look to further develop our communities to strengthening partnerships and shaping the future of the county\u2019s tourism program. We appreciate the community\u2019s participation throughout these many months, and you can now see how that feedback and research have been organized for our use.\u201d<\/p>\n\n\n\n

Next Steps In the coming months the consulting team and Steering Committee will focus on two major deliverables: developing the public-facing brand and creating a new five-year strategic tourism plan guided by the research findings and countywide priorities. Once finalized, the new brand identity will be integrated into digital platforms and marketing materials, supported by a strategic plan aimed at strengthening Genesee County\u2019s visitor economy and sense of place. A public brand launch is planned for 2026 and will be announced as the project moves forward.<\/p>\n\n\n\n

About Brand Genesee Brand Genesee is a countywide initiative to develop a unified brand identity and a five-year strategic tourism plan that supports economic growth, community pride, and quality of life. The project is led by the Genesee County Chamber of Commerce and a Steering Committee and is being conducted by BLKDOG Design and Think Place Agency. The project will be complete by summer 2026. For current or previous project updates, visit BrandGenesee.com<\/a> . Questions may be directed to Kelly Rapone at the Chamber office.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Press release BATAVIA, NY \u2013 The Genesee County Chamber of Commerce has released several key documents from the ongoing Brand Genesee initiative, including the Destination Assessment Report, the summary of findings from the September Public Visioning Workshop, and visitor spending, lodging, and mobile data provided through Rove. These materials, along \u2026<\/p>\n

Continue reading<\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[23],"tags":[5476],"class_list":["post-70107","post","type-post","status-publish","format-standard","hentry","category-genesee-county","tag-brand-genesee"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8eTP4-ieL","jetpack-related-posts":[{"id":66713,"url":"https:\/\/videonewsservice.net\/index.php\/2025\/08\/05\/genesee-county-community-invited-to-help-shape-the-future-of-genesee-county-tourism-and-identity\/","url_meta":{"origin":70107,"position":0},"title":"GENESEE COUNTY\/Community invited to help shape the future of Genesee County tourism and identity","author":"aka","date":"August 5, 2025","format":false,"excerpt":"Press release\/provided photo The Genesee County Chamber of Commerce invites residents, business owners, and community members to take part in two upcoming events that mark the next phase of the county\u2019s Place Branding andStrategic Tourism Planning Initiative. This effort is designed to define Genesee\u2019s identity and guide tourism and economic\u2026","rel":"","context":"In "Genesee County"","block_context":{"text":"Genesee County","link":"https:\/\/videonewsservice.net\/index.php\/category\/genesee-county\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2025\/08\/Brand-Genesee-Community-Pariticipation-scaled.jpg?fit=904%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2025\/08\/Brand-Genesee-Community-Pariticipation-scaled.jpg?fit=904%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2025\/08\/Brand-Genesee-Community-Pariticipation-scaled.jpg?fit=904%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/videonewsservice.net\/wp-content\/uploads\/2025\/08\/Brand-Genesee-Community-Pariticipation-scaled.jpg?fit=904%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":68393,"url":"https:\/\/videonewsservice.net\/index.php\/2025\/09\/22\/genesee-county-community-invited-to-brand-genesee-workshop-on-tuesday-sept-23rd\/","url_meta":{"origin":70107,"position":1},"title":"GENESEE COUNTY\/Community Invited to Brand Genesee Workshop on Tuesday, Sept. 23rd","author":"aka","date":"September 22, 2025","format":false,"excerpt":"Press release Batavia, NY \u2014 Genesee County residents, business owners, community organizations, and civic leaders are invited to participate in the Brand Genesee Community Workshop on Tuesday, September 23rd, beginning at 4:30 PM and open until 6:30 PM at The Generation Center, 15 Center Street, Batavia. The free, in-person event\u2026","rel":"","context":"In "Genesee County"","block_context":{"text":"Genesee County","link":"https:\/\/videonewsservice.net\/index.php\/category\/genesee-county\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":62703,"url":"https:\/\/videonewsservice.net\/index.php\/2025\/03\/14\/genesee-county-chamber-of-commerce-launches-strategic-place-branding-initiative-public-surveys-to-shape-future-growth\/","url_meta":{"origin":70107,"position":2},"title":"GENESEE COUNTY\/Chamber of Commerce launches Strategic Place Branding Initiative & Public Surveys to shape future growth","author":"aka","date":"March 14, 2025","format":false,"excerpt":"Press release BATAVIA, NY\u2013 The Genesee County Chamber of Commerce is pleased to announce the launch of a county-wide Strategic Place Branding Initiative, a multi-phased effort designed to elevate Genesee County\u2019s identity, fuel economic growth, strengthen workforce development, and enhance tourism. 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