Explore Letchworth and Beyond! positions the region as Western New York’s Vacation Destination
Press release
Warsaw, NY – Wyoming County proudly introduced its new tourism identity, Explore Letchworth and
Beyond! during an exclusive event held at the Humphrey Nature Center in Letchworth State Park on Fri.,
May 16, 2025. The gathering brought together community leaders, tourism professionals and local
stakeholders to celebrate the region’s vibrant future under this exciting and foundational new brand.
The brand rollout is the initial phase of the county’s campaign to increase tourism to the region,
leveraging the recognition and draw of Letchworth State Park. A new logo bearing the brand name has
also been unveiled, and iterations including the names of Wyoming County’s towns and villages have
also been designed, supporting campaign messaging that encourages visitation to attractions,
businesses and organizations in those communities.
“We are proud to officially launch our new tourism brand and share this exciting initiative with the
community. This marks the culmination of three years of thoughtful work, creativity, and collaboration
by a dedicated team, stakeholders, and industry professionals,” said Scott Gardner, President and CEO,
Wyoming County Chamber and Tourism. “The new brand goes beyond eye-catching logos — it captures
the breathtaking beauty of Letchworth and highlights the many remarkable experiences our region has
to offer. It reflects our pride in this place we call home and provides a strong foundation to guide our
messaging, strengthen our identity, and share our story with the world.”
“This brand is so much more than tourism — it’s a celebration of everything that makes our region truly
special,” said Eric Szucs, Director of Tourism and Marketing for Wyoming County. “Explore Letchworth &
Beyond! isn’t just a tagline — it’s an invitation to experience our stunning landscapes, connect with our
vibrant communities and be part of the incredible culture we’ve crafted. Whether you’re a lifelong local
or a first-time visitor, we want everyone to feel the energy, pride, and possibility that this brand
represents. We look forward to introducing this new brand vision to our community and where it takes
us in the future!”
The event began with the official unveiling of the new logo and branding, followed by a presentation
that detailed the vision, philosophy, and goals for the Explore Letchworth & Beyond! Brand identity.
In 2023, the Wyoming County Chamber and Tourism Promotion Agency received a grant award in the
amount of $250,000 through the United States Economic Development Administration and New York
Empire State Development. These funds support domestic and international tourism marketing efforts
to drive traffic to the surrounding areas of Wyoming County and Letchworth State Park, highlighting the
region’s unique personality and attractions, agritourism culture and outdoor adventures.
Wyoming County will use this new identity to inspire more visitation, strengthen our small business
community and foster a deeper sense of pride among its residents. Explore Letchworth & Beyond! is a
unifying vision for the county, highlighting its place as a destination where unforgettable experiences
and meaningful stories can be discovered in every corner of the region.
For more information about these initiatives or to continue exploring Wyoming County’s new brand
assets, visit ExploreLetchworth.com.